Benefits of User-Centered Design

User-centered-design results in website designs or revisions that:

Reduce customer errors that cost you in public perception as well as staff time to fix or assist

Maximize development and maintenance efforts by creating clear requirements and reducing the need for changes

Increase productivity due to increases in successful online transactions (such as bill payment and comments/complaints)

User research also gives you benchmarks you can track over time, and helps prioritize new features or next steps.

Learn more about the benefits of user-centered design:

Benefits of User-Centered Design Usability.gov

Do Government Agencies and Non-Profits Get ROI From Usability? Nielsen Norman Group

Usability ROI Case Studies Usability First