What is Usability Testing?

What is Usability Testing?

Your system analytics data, customer surveys, and market research tell you what people do and think. Usability testing helps answer why.

We measure what matters. Are you measuring your users?

Usability testing is a one-on-one session between a target user and the researcher – often with other discreet observers or video tape for stakeholders to watch later.

You can get powerful insights into how people use your technology and where they get lost. Even though you usually test only a handful of people, you’ll get a lot of data.

After conducting the tests, you analyze that data  use it to identify the good, the bad and the ugly in terms of what works for users. Depending on the scope and budget of the project, you may discuss the findings in a post-test meeting, at a formal presentation, and/or with a written report.

I can help you do usability testing on:

  • Websites
  • Forms
  • Online payment systems
  • Mapping tools
  • Letters

What about focus groups?

What people say and what they actually do can be two very different things. Surveys and focus groups are good ways to get people’s opinions of a product or service. But the only way to really know if your website works for people is to watch them use it. That’s a usability test.